Tristan Kong, a REALTOR® with the Tristan Kong Group at Keller Williams Real Estate Associates Brokerage, is reducing barriers and championing the Deaf community in the Greater Toronto Area through his volunteerism, sponsorship, and social outreach.
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As a shy youngster, Tristan learned how to come out of his shell and find his voice at the Sign Language Summer Program (SLSP) run by Silent Voice Canada. The annual day camp operates entirely in American Sign Language (ASL) and provides a fun and supportive environment for youth who are Deaf, hard of hearing, children of Deaf adults (CODA), and their siblings. For Kong, the camp was a life-changing experience that highlighted the impact positive Deaf role models and mentorship can have on youth. It was the beginning of a lifelong journey to provide that same opportunity for others.
“Giving back to the Deaf community is deeply meaningful to me as my success and who I am today wouldn’t have been possible without the support I received from the Deaf community, and I am so grateful for that,” shared Tristan. “I believe it’s now my turn to pay it forward, offering support and opportunities to the next generation.”
Building on his transformative experience at SLSP, Tristan has continued to support Silent Voice Canada in various capacities. In addition to their summer program, Silent Voice Canada supports Deaf and hard of hearing children and adults, and their family members, with services that include immigration integration support, after-school programs, language education for individuals and professionals, and provisions of food and necessities for a population that faces chronic underemployment and societal barriers.
Today, Tristan supports their efforts through directed donations, social media and marketing support, presentations, and as a public advocate for the organization. He was also a key sponsor and supporter of Silent Voice hosting the Canada Deaf Games in 2024, bringing Deaf athletes from across the country to Toronto to compete and vie for spots in the Pan American Games for the Deaf and the Deaflympics. His brokerage also sponsored the games.
“Canada Deaf Games is important because it allows Deaf athletes to be recognized and compete in an accessible way that they don’t have the opportunity to if they were competing strictly with athletes who aren’t Deaf,” shared Tristan.
Tristan’s commitment to the Deaf community extends beyond Silent Voice Canada. East of Toronto, at Durham Deaf Services (DDS), he is equally dedicated to the senior population and the small but impactful agency that is at the heart of the Durham Deaf community. Tristan began volunteering for the organization by providing workshops to seniors in ASL on a host of real estate topics. For many, this was the first time they had heard real estate information in their first language, providing a more secure and sound understanding of how they could utilize their properties to best support themselves and their families in the future. The success and impact of the program led Kong to accept a position on the Board of Directors and later the role of President, supporting the organization’s move to a new and safer location and helping build its strategic growth plan.
“Tristan is a key player on the Durham Deaf Services board,” shared fellow board member Connie Russell. “Nowadays it’s challenging to get younger people involved in their communities, Tristan stands as a role model and shows the importance of volunteerism and giving back to your community. Hopefully, future generations will see that and follow his example.”
The onset of the pandemic brought new challenges, particularly for Deaf seniors who relied on in-person communication and had little experience with technology. DDS was forced to close its physical programming, leaving many seniors isolated with little to no ability to communicate with grocery stores and pharmacies for necessities. To help keep them safe and informed, Kong began translating COVID-19 protocols and health guidelines into ASL. At the same time, thanks to the support of donors and board members like Tristan, DDS staff began delivering adaptive technology to seniors’ homes, helping them learn to use it, and connecting them back to the wider community.
In addition to his direct work with local charities, Tristan focuses on supporting the Deaf Ecosystem, a term that describes investment in Deaf-owned and operated businesses, professionals, and schools. Having experienced firsthand the barriers that Deaf job seekers face in finding traditional employment opportunities within the hearing community, Tristan works with other Deaf business owners to mentor them through the experience of building a client base. He uses his social media platform as a REALTOR® to promote their work and grow their business. He also hires and contracts within the Ecosystem, building a better business community and helping with poverty reduction in the process.
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“It was really touching for Tristan to post about my business,” shared Dallas Boyd-Zagozdzon, owner of Zago Creations “It’s been a difficult journey for me, and one that was filled with a lot of doubts. Seeing that Tristan was willing to share the word about my business and help me achieve success as a business owner really meant a lot to me.”
Since he committed to lifting others up at a young age, Tristan has continued to inspire and motivate those who cross his path. Whether through his business, at local charities, or supporting youth through mentorship, this Canadian REALTORS Care® Award 2024 nominee is empowering the Deaf community, and its allies, across Canada.
REALTORS Care® Spotlight shares stories of how featured nominees of the Canadian REALTORS Care® Award are working to make their communities a better place for all.